Advertising in anime is a funny thing. It's often presumed by anime fans that whenever you see a WcDonalds or Dk. Pepper, that's paid product placement by the company whose product we know is being shown, even if their actual name isn't on it. This probably isn't the case, since Japanese law means that any actual paid product placement has to be made very obvious to the viewer, as it was with Pepsi etc in Tiger & Bunny. But there are other ways rs use anime to get their product in front of the eyes of otaku.
This brings us to Anitore! EX, which I dare ... say most wrote off as Training with Hinako the moment they saw it's promo material. On one level, you're not wrong for doing so, since despite nominally being a show promoting healthy diet & exercise, it quickly becomes apparent that Anitore is aimed less at people who want to exercise, & more at people who want to watch people exercise. Indeed, the voyeurism in the show reaches such levels that it seems about as intended to promote exercise as the music video for Eric Prydz's Call On Me was to promote aerobics.
However, if you look through the names & logos that come up in the opening credits, one may stick out to you: Renaissance. At first I assumed they were just another publisher, production or animation studio, but they are in fact a chain of hip only Japanese gyms. Yes, Anitore is in fact an advert. That being the case, it begs one to ask what is it selling, who is it trying to sell to, & does it succeed?
The what is fairly easy, though it's more subtle about it than you might think. I say this, because in the first few episodes there's nothing to Anitore that would make you think it's doing more than trying to teach viewers some exercise moves. To begin with, each episode introduces us to one of the five characters who will be serving as our training instructors: Asami, Yuu, Eri, Shizuno & Akiko. Finding ourselves in their bedrooms for some reason, they talk directly to the viewer as they go through the steps of how to perform two or three different moves or stretches. It's pretty sleazily & clearly under no illusion that you're actually doing the exercises along with them, but there's nothing about it that suggests Renaissance's involvement.
Yet as the show goes on, you'll start to notice a change. The location of each episode soon moves out of the bedroom & into a dance studio, swimming pool or gymnasium, & we're increasingly instructed in the use of things such as treills & weight machines that you won't be finding in your typical otaku apartment, I can assure you. We even get introduced to some gym training staff, so helpful & fit. Hmm, I guess I'll have to a gym if I want to keep up with what these girls are showing me.
It's at this point you see how this show works as an advert for Renaissance without them having to slap a giant logo on the screen telling you that's what they're doing. But hang on, you might say, wouldn't they be better off advertising more directly? Well sometimes the subtle approach is more effective. After all, if you just run a typical thirty second advert saying " Renaissance gyms to get access to our probably not very good facilities because Japanese gyms have a reputation for being a bit of an overpriced let down by Western standards," you're probably not going to get through to the kind of person who sits in their room all day watching cartoons.
But there is an alternative. Instead of advertising directly, why not pay to produce/sponsor a show that promotes the idea of gym based exercise as something an otaku might want to do, knowing that there's a good chance a decent number of them will live nearby to one of your gyms. When your hip fee may well be pushing $100/month (I have seen that number for comparable businesses, though not Renaissance itself), you don't need too many of the audience to in order to recoup your investment.
So, we can see that Anitore is indirectly selling a gym hip to its audience. We can assume, furthermore, that the intended audience is a male otaku one. However, does it succeed? From what I've written, you might think that I think it does, but I don't. I can certainly see what they're going for, yet I don't think it works, for the following reasons.
The show is more confused than it might seem about it's intended audience. I've said it's aimed at otaku males, but if you were to view it on the basis of who the characters are & what they talk about, you might think this is aimed at teenage & adult women. While the information given (& some of it is actually quite useful, though if you think ten press ups is going to do more than stop you from atrophying, you're mistaken) could be used by anyone, the way they go about discussing them implies that they're meant more for women than men. Emphasis put on how they can be fun, help improve your bust & glutes but aren't going to make you bulk up or get too defined muscle tone, which seems a strange way to sell exercise to men. Indeed, more than anything, the show seems to be pushing exercise & the gym as a social activity for a group of women friends.
So they're actually targeting women, right? Well no, because when you consider what the characters are & how the show actually depicts them & their exercises, it becomes clear that it's a male audience that's assumed to be watching, as I said. Technically, the five girls in Anitore are an Idol group, & I dare say Renaissance will be using them in future advertising campaigns if the show was popular enough. But I won't believe anyone who says that the five main girls are meant to be anything other than the viewer's (little) sisters. You've got enthusiastic clutz (Asami); twintails brat (Eri); busty & proper (Shizuno); chuuni trouble (Akiko) & shy glasses girl (Yuu). They might be friends when they're together, but when they're in their bedrooms alone with the viewer, it's a different matter.
The direction of each episode is, as already alluded to, very leery. Every opportunity for a crotch & bust shot is taken, to the point that it can get in the way of watching the technique of the exercise being shown (not that you're watching it for that). As I said, this has more in common with that Eric Prydz music video than an actual gym or exercise advert - Zumba infomercials don't look like this. Incidentally, you might think at some points that Anitore has some surprisingly good animation for a show of its type. The dance routines in particular are very smoothly rendered. It's impressive, until you realise that they're just using or tracing stock movements that come with the Miku Miku Dance software, which you can get for free if you're so inclined. I see what you did there.
Now, you might be thinking, so what? They're using cute girl characters & tropes to try to encourage male otaku to go to the gym. What's wrong with that? Well the problem, both as an advert & in general, is that this show's appeal is ultimately to men who like watching girls do things & presents the facilities used as a place women go to exercise & men go to watch. I don't know about you, but personally I think the last thing gyms need is more men who are just there to watch the women on the cross trainer, not to mention women who just sit on the exercise bikes chatting.
There's ultimately a leap of logic in Anitore that I think makes it fail as an ment for Renaissance; It apparently expects its audience to want to go from watching cartoon girls exercise at a gym, to paying a real hip fee so they can do it themselves. If you'll excuse me for being flippant, that's like saying watching Sakura Trick is going to make male viewers want to experiment with homosexuality. It's got the same problem Summer 2015's Urawa no Usagi-chan had, namely that it assumes that just putting cute cartoon girls doing stuff on screen is enough to whatever the product is, regardless of context or message.
So what we're left with is, as said at the beginning, basically Training with Hinako. It's a sleazy cute girls doing exercise things show that will teach you about as much useful exercise information as five minutes on Google. In fact, if you buy a cheap exercise mat for your room, it'll probably come with a booklet that has more useful information than can be found here. All in all, I think Anitore can be added to the pile of evidence that Japanese marketers need to get this idea that cartoon teenage girls can sell anything, anyhow out of their hivemind. Although I suppose this is preferable to another Ili translator advert. At least these girls are cartoons.
Alternative Titles 1y1f6fSynonyms: Ani Tore! EX
Japanese: あにトレ!EX
More titlesInformation 6wi4qType: TV
Episodes: 12
Status: Finished Airing
Aired: Oct 13, 2015 to Dec 29, 2015
Premiered: Fall 2015
Broadcast: Tuesdays at 01:11 (JST)
Producers: F.M.F
Licensors: None found, add some
Studios: Rising Force
Source: Original
Genre: Sports
Duration: 4 min. per ep.
Rating: PG-13 - Teens 13 or older
Statistics 4p4g33Ranked: #126732
2 based on the top anime page. Please note that 'Not yet aired' and 'R18+' titles are excluded.
Popularity: #4140
: 34,411
Favorites: 33
Available At g2gyResources 651h2wStreaming Platforms 3d2f6q |
Reviews 3a3w1d
Filtered Results: 15 / 16
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Jan 16, 2016
Advertising in anime is a funny thing. It's often presumed by anime fans that whenever you see a WcDonalds or Dk. Pepper, that's paid product placement by the company whose product we know is being shown, even if their actual name isn't on it. This probably isn't the case, since Japanese law means that any actual paid product placement has to be made very obvious to the viewer, as it was with Pepsi etc in Tiger & Bunny. But there are other ways rs use anime to get their product in front of the eyes of otaku.
This brings us to Anitore! EX, which I dare ...
Dec 29, 2015
It's difficult to make an anime short that actually leaves any noteworthy impact on the viewers. So why not try to make something more productive for once? Anitore! EX is exactly that.
Of all things, this is actually a fitness show. I imagine this to be an almost desperate attempt at encouraging lazy otaku to start working out, but regardless of what the intention may be, it gets the job done. Every episode features one or several out of a group of anime girls doing exercises on camera, instructing the viewers on how to do the moves themselves, as well as explaining which muscles you're training. ...
Apr 12, 2016
Anitore EX was a bad decision. Personally, I wanted to watch it because it was short. HOWEVER, once I started it, all I could do was cringe.
There was no plot, and while the anime set out to make me active, I was appalled at how bad it was that I was frozen in shock. The characters were annoying and useless, and spent basically half the episode talking about trivial things not related to exercise. This anime was absolutely horrible and I wouldn't recommend it to anyone unless you want to see a bunch of girls complaining about random things and getting tired after doing one ...
Dec 30, 2015
This anime is for two kinds of people: those who want to indulge in some heavy fanservice and/or those who actually want to exercise and are pretty out of shape.
Either way, don't expect much out of this anime. The characters are only so-so, the art is mediocre, and little plot exists outside of exercising. I will say that the opening theme song is really catchy, so it has that going for it, I suppose. I decided not to rate this anime lower than a five, because it wasn't actually bad. It wasn't great either though, so it doesn't deserve anything over five. It simply is ...
Jan 10, 2017
Story: 2
Art: 4 Sound: 5 Character: 1 Enjoyment: 1 Overall: 1 I dropped Anitore! but then after a while I continued to watch it, now the real question is why? How can I review something like this? Im gonna say this now, at first glance, I thought this show was going to be at least entertaining, sure it's just about girls exercising but there is more possibilities that can still happen, character interaction, but nope, I was wrong, WAY wrong! Unless you want to look at innocent girls exercising don't even try to watch this show, now.. let's see what Season 2 has to offer... oh god help me~
Jan 1, 2016
This is a good start if you're looking to start exercising, especially if you incorporate the entire series as a workout routine per day. It will definitely make you break a sweat if you've never or rarely exercise on a daily basis. Having cute girls doing the exercises along with you and encouraging you are both great helps to sticking to the workouts.
If you're looking for story, you'll be disappointed, as this is almost strictly for exercise rather than traditional watching enjoyment. The characters are all caricatures of your standard anime girl roles, so you'll have an episode devoted to each different girl with teamup ...
May 4, 2020
Personally, I believe this is the most underestimated anime of all time. This is a prime example of not judging a book by the cover, and here's why. Not only does this anime sur the limits of offering fan service to the viewers but it also supplies us with a rich story that is gripping from start to finish. The voice acting is top tier and the writing is extremely poetic. My only complaint is some of the characters weren't showed enough compared to some of the others. The dancing scenes were amazingly choreographed with amazing camera shots. This must have taken multiple hours of ...
Dec 29, 2015
This is a short, cute anime about cute girls doing cute exercises. While it's ecchi and occasionally pantsu (sort of) it's far from p0rn or hentai. Unlike several similar shows: this one focuses on the cute! Kawaii!
Every episode features an exercise with a brief explanation of what it does to benefit you. Not much story or character beyond introducing a new girl every few episodes, then pairing the girls up until the grand finale with all of them at the beach! Still? It was fun! And short, watch all 12 quickly and get that catchy theme song stuck in your head! And if you feel ...
Nov 23, 2016
By episode 5 I was wondering what I was doing with my life.
By episode 7 I was watching this anime at X2 speed. While watching this I really felt that most of each episode was pointless. The dialogue had nothing to do with exercise and what really were just sound effects, The only redeeming qualities was the somewhat catchy ending song that doubled as the theme song of the whole show and the somewhat decent art. I watched this anime mainly because I heard it was a good anime to chill to with some fanservice but I felt that the fanservice provided wasn't that good as well. ...
Jun 20, 2016
Okay guys lemme start by asking you all a question. What is the point in this anime? Well I have the answer and that is fan service. That was the whole point in this anime. The only reason I watched this anime was because I want ed to see what AkiDearest(go follow her on youtube,twitter,and here) was talking about. She was right. Either there was way to much talking so you're in the same spot for a while or it's like just watch this and do nothing. There was a decent story because of the work out and first person P.O.V. I really liked the ...
Jan 17, 2017
honestly i loved this show lmao
i started watching this with my brother and my friend as a joke, but then we all ended up following allowing with the exercises and even doing the dance at the fun. of course the show is horrible if you actually want to get a workout, but if you don't take it seriously it can actually be pretty funny to follow along with and make fun of, and my friends and i had a good laugh with it just don't think of this show as an actual anime or workout show... i'm honestly not sure if the creators were taking this seriously ...
Feb 3, 2018
Anitore! EX was a show d as if it could be something really unique, but ultimately turned out to be appealing to the lowest common denominator.
The idea behind the show, supposedly, is that it's an exercise anime, where you do exercises along with the characters. However, the actual show puts the camera at angles that make it clear the actual goal is to be pure fanservice. It's not really the fact that fanservice is involved that bugs me (because of course there was going to be fanservice when you have cute anime girls) so much as that this comes at the cost of actually being ...
Nov 10, 2016
Anitore is an “exercise anime”. Basically, it’s an anime that expects you to get up and move along with the characters. It’s a nice idea, and other mediums have done it before with moderate success, but it is very poorly executed in this anime.
The exercises are all less than bare-minimum. In the one of the episodes, the character only does ten push-ups and ten crunches, and then goes to get a FREAKING ICE CREAM! There are more examples of this. the girl (a different girl) does ten squats and ten back extensions, and THEN EATS A FULL-COURSE MEAL! Basically, the exercises are made completely pointless! ...
Aug 11, 2018
Welcome to Anitore! EX aka SFW Hentai!
When I started to watch this series, I set myself a challenge to complete it to the end no matter what. Why? Because I like toturing myself. Stretch your legs and put your pants off, this is my review of Anitore! EX. Story: 4/10 Fitness. Art: 5- Okay that is not really fair, but that is what this story is: Fitness. People excercising and giving you instructions on how to excercise. I guess they prepare for a show for the last episode and there is a bunch of side stories going on, but it shoehorned in a ...
Dec 31, 2015
Have you ever wanted to watch hentai without the actual copulation or wanted to find out healthy ways to exercise?
Well, then this is the right anime for you! Story: 5/10 Anitore doesnt really have a story, but the main gist of it is a girl of the week type of deal, where on most weeks, you will be introduced to a new girl of a main archetype to guide you through your journey in physical exercise. Art: 7/10 The art is pretty clear cut and simple, making use of simple things such as turning eyes into wide circles, lines to signify realization, etc to add in some ... |